According to China’s Ministry of Commerce, there were more than 4 million e-commerce live broadcasts hosted in the first quarter of 2020. Aside from the infamous farmers, many brands and retailers have turned to live streaming during COVID-19 to help reduce the impact and losses from the pandemic. Livestreaming within China had undoubtedly become a phenomenon that even the West couldn’t resist. The platform had also hosted its first digital London Fashion Week debuting newly joined British brands A-Cold-Wall*, Smythson, and Paul Smith. In the coming months, we plan to offer more innovative programs to help brands deal with the impact of the pandemic,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle.Īpart from live streaming support promoted through a dedicated luxury channel, JD.com has also assisted foreign brands with their social commerce and omnichannel solutions by offering complimentary services to launch WeChat mini-programs to attract more traffic. “JD’s supply chain advantages, and the support we provide, have attracted brands to deepen their partnerships with us. In its recent June 18 shopping festival, within its first two hours, it had reached a sales growth rate of 400%, surpassing the sales of the whole day last year alone. Despite luxury not being a necessity, high-value goods had performed exceptionally well on JD.com especially during the pandemic.

Digital activations 2020